They say that in a big old city like
London you are never more than five yards from an artist.
In some boroughs, they actually outnumber human beings.
And we all know of certain districts which are completely
overrun, so you can’t even move without stepping
on one, or bumping into something it has made.
I feel sorry for them. They have feelings,
just like you and me, and it must be hard with so many
of them about. The competitive pressures these poor creatures
endure are known to produce insanity, violence, even cannibalism
- and of course, the ever more elaborate strategies for
survival we know as their artworks.
Which is why I feel sorrier for the rest
of us, who have to pick our way through the mess and somehow
make sense of it all. In this regard, contemporary art
is like the scene after an explosion in a joke shop: though
we might irrelevantly snigger at a few of the items blown
into the street, we’ll only solve the larger crime
by sussing out its perpetrator’s motive. Obviously,
we need a theory: some basic rule of art that will give
us an insight into this stuff - in fact, the sort of thing
artworld people must keep handy for those times when difficult
questions are asked and they might accidentally say something
uncool. So nothing too taxing then...
Anyway, here’s a good one, which
I heard most recently from Tracey Emin, though its unfair
to blame her for it, since everyone who is anyone in art
today has bought in, and she’s just repeating something
she’s picked up. So let’s call it the Official
Theory: it goes (inasmuch as it goes at all) like this:
Anything can be art.
There: thats it. If you want to produce,
sell or simply enjoy an art made out of fried eggs, dirty
underwear or the tree at the end of your road - any everyday
thing, however trivial or squalid - this is the theory
for you. Its modern, inclusive-sounding and best of all,
easy to remember. For the artists and dealers among us,
it has the added attraction of helping persuade everybody
else of the superiority of today’s product over
the uptight rubbish our ancestors wasted their lives on
- when of course the rules of painting were really a form
of oppression, and art itself just a snobby old conspiracy
against a younger generation’s talent, originality
and courage.
In contrast to these ancient tyrannies,
our new theory is a rule about having no rules, and describes
that state of total freedom which has been the dream of
artists since they first started thinking it had something
to do with them (probably around the time those competitive
pressures started getting too much - but I digress). Its
loudest advocates are people whose talent, originality
and courage have never been seriously questioned, least
of all by themselves. Not surprisingly, they would have
us believe this happy state of rulelessness has now been
achieved in a wholesale renewal of art itself, and point
to bums on seats as evidence. Look, they say: never before
has so much been enjoyed by so many, and in such a variety
of ways too - not only in the friendly new mega-galleries
popping up everywhere, but right on down through the saturated
media of television, newspapers and more art-happy glossy
magazines than you can shake a bottle of sponsor’s
beer at.
So we look. But people who are still
in the habit of using their brains at the same time as
their eyes could be excused for thinking it a shame that
the alleged increase in the range and popularity of art
should not be accompanied by much of an improvement in
its general quality. If anything, the opposite has occurred,
and our contemporary Renaissance amounts to little more
than wall to wall tat and the energetic celebration of
those who produce it. It seems artists, in their desperate
struggle to climb out of the sewer, just can’t help
but make stuff that drags the rest of us straight back
into it - stuff governed by a principle that dictates
bad equals good and more bad even better - a principle
which just by existing refutes that nice-sounding theory
about there being no such thing, and which explains why,
when anything can be art, art tends to be garbage. So
much for all that talent.
Still, what did we expect? Flying blind
in their rule-free daydream, artists have no way of sorting
good from bad, either in their own practise or in anybody
else’s. But if they want to be players - and they
do - they must find some other basis for making work and
validating it in the marketplace. Since artists are not
stupid, even if they are not very intelligent, they discover
this soon enough in already existing art - or more accurately
(for they are lazy and venal too), that already existing
art generating the biggest headlines and the most cash.
This is immediately and uncritically imitated: well, they
say, nothing succeeds like success - a truism so meaningless
it could only be confused with actual thought by people
who have no idea there’s a difference, let alone
how to tell it. Of course, in order to disguise their
works’ origins and pretend they’re all excitingly
new, artists have to add their own little twist - invariably
a dash of irony, which is very fashionable these days,
and hence signifies nothing. The overall formula is as
fixed as its application is routine - yet another unacknowledged
rule contradicting that liberal slogan about there not
being any, and the reason why, when artists promise ‘anything’,
the art we actually get is just more of the same old predictable
stuff. So much for all that originality.
For in a world where anything can be
art, nothing is. Because for any thing to be art, there
must be some other things that are not. The trouble here
is that nobody is prepared to say what they might be or
why, and so much tosh is encouraged by default that art
becomes indistinguishable from everything else. Perhaps
its that old anxiety about sounding uncool, or maybe a
more generalised spinelessness - whatever, the unspoken
rule here is fear. Under this regime, people who ought
to know better convince themselves its enough to stick
labels on things (the better to compare prices perhaps),
but prove unwilling or unable to risk judging them. Risk
what, exactly? Their reputations? God help us - and so
much for all that courage.
And so much for our theory. Every piece
of evidence we have examined weakens it. Taken together,
the uselessness and conformity of artists and the bankruptcy
of their product reveals an even bigger contradiction
at work: yet another rule everyone is agreed on, but conspires
to keep secret - since it is fatal to the slogan under
which they all trade. This is that anything can be art
all right - except art itself, the true victim of a culture
really not worth the name. Because art is just different
to money making and celebrity, and the stupid, boring
and malign rubbish shoved in our faces to achieve them,
it must be banished in case it gives anyone ideas that
culture can’t handle. The claim that this prohibition
means freedom is simply nonsense - in the real world it
just means no choice.
By the way, just in case anyone thinks
this simply another version of the “return to painting”
(or so-called traditional skills and values) argument
we hear from time to time, a final observation: though
most recent British art is incontrovertibly lousy, much
is still better than a lot of what went before - and almost
any of that vying to be next big thing, which relies even
more heavily on promises of artistic rebirth than the
current lot did. Given what was delivered then, why anyone
expects anything sold as renewal to be better than renewal
sold as anything is beyond me.
But what do I know? I think if you are
interested in art, you must look elsewhere - must perhaps
look differently. This may demand from you at least something
of what it requires from those who still produce it. Nobody
is going to tell you in advance what that might be, any
more than they will tell you where to look or what to
think when you’ve found it. So its your call. That
is freedom.
Copyright Kieran Paul Crowder 2000